Work with me
Same foundation. Three different jobs.
Everything here is built on the same belief: the skillset is rarely what's missing, the confidence to run it live is. Two of these build that in you. The third hands the whole sales function to me.
Which one is you
You've got real deals in flight right now and you want them worked, individually.
Private coachingYou want structure, a cohort, and reps in a room with people who get it.
Group coachingYou're an offer owner and you need your focus back in the business, not in the sales seat.
Sales team managementYou're not sure any of this is you yet.
Take the free Close Rate ScorecardCompare the three options
| Private coaching | Group coaching | Sales team management | |
|---|---|---|---|
| Best for | Deals in flight, worked one at a time | Structure, plus a room of people | Owners who want the sales function run, not coached |
| Who's in it | Just you | 25 or less people in a group | You, me, and your team |
| Length | 3 month minimum | Six weeks | Based on contract, 90 day minimum term |
| Price | $1,200 / month | $500 | Based on needs |
| When | Starts ASAP | Week of Nov 2 | Starts ASAP |
Private coaching
- Best for
- Deals in flight, worked one at a time
- Who's in it
- Just you
- Length
- 3 month minimum
- Price
- $1,200 / month
- When
- Starts ASAP
Group coaching
- Best for
- Structure, plus a room of people
- Who's in it
- 25 or less people in a group
- Length
- Six weeks
- Price
- $500
- When
- Week of Nov 2
Sales team management
- Best for
- Owners who want the sales function run, not coached
- Who's in it
- You, me, and your team
- Length
- Based on contract, 90 day minimum term
- Price
- Based on needs
- When
- Starts ASAP
Private coaching
Your deals. Your voice. Your close.
One-on-one coaching for the saleswoman who has real money in her pipeline right now and wants it closed. Building confidence based on the strengths you already have and rebuilding where your weaknesses are.
This is for you if
- You're closing a high-ticket offer and one bad stretch costs you real money.
- Your numbers swing month to month and you can't tell why.
- You'd rather work on your calls than a generic scenario.
- You've plateaued at “good” and you've been circling the same ceiling for a year.
Not for you if you're brand new to sales and looking for the fundamentals. That's a different job, and I'll tell you so on our call.
What we work on
- Holding your price without flinching.
- The objections that currently end the conversation.
- Discovery that earns the right to close.
- The stretch between calls, where the confidence usually leaks.
- The close; asking, plainly, and then being quiet.
| Private coaching | Details |
|---|---|
| Investment | $1,200 / month |
| Minimum | 3 months |
| Every week | 1 hour together |
| Every month | 4 call reviews |
| Between sessions | Message me in the community |
| Spots | 4 private clients at a time |
Private coaching
- Investment
- $1,200 / month
- Minimum
- 3 months
- Every week
- 1 hour together
- Every month
- 4 call reviews
- Between sessions
- Message me in the community
- Spots
- 4 private clients at a time
Group coaching
It's just you and the phone. It doesn't have to be.
Six weeks, a small cohort, weekly on Zoom. Workshops, live role-play, and a room of people who know exactly what your Tuesday feels like.
This is for you if
- You've bought the programs and your close rate hasn't moved.
- You want reps, not more notes.
- You're doing this alone and there's no one around who gets it.
- You don't want to become the aggressive closer to beat him.
- You're not in a “sales city” and you're done treating that like a disqualification.
The six weeks
Week One
Confidence
Week Two
Curiosity
Week Three
Consultation
Week Four
Clarity
Week Five
Conviction
Week Six
Consistency
Every week: a workshop, live role-play, and open group discussion. Homework between sessions, plus bonus guest speakers across the six weeks.
You also get the community — around 40 women across the cohorts, where questions get posted and answered between calls, and every recording lives if you miss a session. Guest speakers cover how to build your resume, how to interview and get hired, emotional intelligence in sales, and setting yourself up for success as an independent contractor.
The details
| Group coaching | Details |
|---|---|
| Investment | $500 |
| Starts | Week of November 2 |
| Pick your session | Mondays 2:30pm PST or Thursdays 12:00pm PST |
| Each session | 60 minutes |
| Group size | Capped at 25, usually smaller |
| Recordings | Every call recorded |
Group coaching
- Investment
- $500
- Starts
- Week of November 2
- Pick your session
- Mondays 2:30pm PST or Thursdays 12:00pm PST
- Each session
- 60 minutes
- Group size
- Capped at 25, usually smaller
- Recordings
- Every call recorded
New · for offer owners
You built the offer. You shouldn't still be the one closing it.
For the owner who's good at sales and stuck doing it, wasting your precious time hiring, training, and babysitting a pipeline instead of building the business only you can build.
This is for you if
- You're still the best closer on your own team, and that's the problem.
- Your week goes to sales calls, role-plays and pipeline reviews instead of the business.
- You've hired closers before and watched them plateau, or leave.
- Revenue depends on you being in the room.
- You want the numbers to keep climbing without you running the meeting.
What I take off your plate
- Running the team day to day: pipeline, targets, and accountability.
- Coaching your closers on the calls they're actually taking, not a generic scenario.
- Building the process so your next hire ramps without you.
- Reporting the numbers back to you, so you can see what's happening without sitting in it.
Why me and not a sales manager hire
I still sell. I'm not a manager who used to close. Across the teams I manage we've collected over $25 million in cash this year. You're not training me on your offer. I'm running it.
How it works
| Sales team management | Details |
|---|---|
| Engagement | Full time, on a percentage |
| Minimum term | 90 days |
| Starting fee | $3k–$10k depending on the business |
| Then | 20% of cash collected |
| What that covers | 10% closer commission · 5% setter commission · 5% admin, back end systems and training |
| Capacity | 7 engagements at a time |
Sales team management
- Engagement
- Full time, on a percentage
- Minimum term
- 90 days
- Starting fee
- $3k–$10k depending on the business
- Then
- 20% of cash collected
- What that covers
- 10% closer commission · 5% setter commission · 5% admin, back end systems and training
- Capacity
- 7 engagements at a time
What you need before I take it on: an existing offer, and a minimum call volume showing a rate of 20 calls per week. I'll take over a team that already exists or build one from scratch — either way.
Testimonials
“Ashley spent two years as my sales manager, and in that time she built our sales team, our SOPs, and our client acquisition process from the ground up. She brings structure and coaching skill in equal measure. I'd recommend her to any business owner who wants their sales function built right.”
Business owner · anonymous by request
Book a call
A conversation first — your offer, where revenue is now, and where the bottlenecks are.
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- Can I move from one option to another?
- Yes, absolutely.
- Do you take over my existing sales team, or build a new one?
- Both.
- How is sales team management different from just hiring a sales manager?
- I'm someone you don't have to manage or train how to sell. We set up your SOPs, we hire, we invoice and take the headache out of payment for you.
Frequently asked Questions
- How is private coaching different from the group program?
- 1:1 everything is focused on you, where you want to go, and builds a roadmap of how to get you there.
- What if I miss a week of the cohort?
- All classes are recorded.
- Do I have to role-play on camera?
- Only if you want to.
- What if I'm the newest person in the room?
- Our groups are rooms where judgment is not tolerated. Each woman in the room is there to grow — this is not a space of competition but of camaraderie.
- Do I need to be in a specific industry?
- No, you can sell anything. Or be new to sales as well.
- What happens when the six weeks end?
- We have an optional alumni program that you're able to join, to be part of the larger community of previous cohorts.
Not in a course or coaching with me yet?
Find out exactly where your close rate is leaking.
I built a free Close Rate Scorecard — 11 quick yes/no questions, about two minutes. You'll get a real score and a tailored read on what to tighten first. No pressure, no pitch. Just clarity on where you stand.
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